If you’re anything like us, you want to know the story behind your clothes and cosmetics –who made them, how and with what materials. Thankfully, a growing number of responsible brands are stepping up to meet this demand and drive positive change across the fashion and beauty industries.
Here at Casper, we are committed to helping you feel good about the brands you’re investing in, so in celebration of World Environment Day we’ve selected a handful of upcoming names putting planet before profit.
Exclusively tailored for women under 5’4”, Redan focuses on the magic of the perfect fit and tailor-made charm without the environmental cost. Their garments showcase meticulous craftsmanship, designed in the lush landscapes of New Zealand and ethically produced across the globe. Redan champions small-batch production to prevent textile waste and embraces eco-friendly fabrics such as 100% cotton, buttery polyester, soft elastane and high-quality viscose.
Co-founded in Sydney by husband-and-wife duo Lesley Watson and Andrew Mussett, byfreer favours timeless style over passing trends – and dreamy fabrics you can't help but touch. We love their re-luxed program, which combats waste by reviving quality garments. They carefully source and curate pre-loved designer clothing, shoes and accessories that effortlessly complement your existing wardrobe.
Plus, they recently launched 'byfreer' re-imagined, an innovative initiative that uses upcycled fabrics and garments to create entirely fresh designs.
Leading the Australian beauty and personal care scene, Totem Eco offers a range of safe, effective and eco-friendly body care products, crafted with natural ingredients and without harmful additives. Their new natural deodorant range provides long-lasting odour control powered by magnesium. It’s available in various scents and formulations (sticks and paste) to suit whatever mood you're in. Bonus points: their commitment to sustainability extends to their packaging, with refillable or biodegradable options.
SAMA is an Australian-made, plant-based nail polish company founded by Destiny Flaherty, a fierce advocate for inclusivity and sustainability. Their 10-free, 77% natural formula offers vibrant, cruelty-free, halal and vegan nail polishes. SAMA wants to redefine and challenge the norms of the beauty industry by providing high-quality products that promote self-expression and diversity without harming mother earth.
The Kind Collective is on a mission to add consciously driven, multi-purpose cosmetic products to everyone's beauty routine. Made with love in Australia and packed with nourishing, native ingredients, they're a gem for eco-conscious beauties everywhere. Not only is the brand 100% vegan, cruelty-free and PETA accredited, The Kind Collective has also implemented carbon-neutral shipping practices.