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What happens when Parisian charm mingles with Tokyo’s effortless edge? The result is a collection so seamless, it feels like destiny. As Onitsuka Tiger celebrates 75 years of Japanese craftsmanship and Patou marks an impressive 110 years of Parisian artistry, these two iconic brands have united to rewrite the rules of modern style. The outcome? A playful yet sophisticated collection that feels like a breath of fresh air for a new generation.
Last night, Melbourne's fashion elite gathered at the Onitsuka Tiger Emporium store to celebrate this unique collaboration. The exclusive event, open only to press and influencers, was a dazzling affair. Among the crowd were some of Melbourne’s most celebrated style icons, including Sally Mackinnon, and the ever-elegant Kate Redford Winstanley. Adding a creative flair to the evening, fashion illustrator Angie Rehe captured the essence of the attendees in stunning renditions of the new Patou x Onitsuka Tiger collection.
The collection itself is a delightful conversation between Parisian femininity and Japanese streetwear edge. Think vibrant bows, frilled socks, and ruffled cuffs paired with Onitsuka Tiger’s iconic silhouettes. The colour palette—an edgy mix of black, white, pink, and beige—brings a fresh perspective to the brand’s aesthetic, creating a joyful, preppy-meets-streetwear vibe. Feminine yet rooted in the brand’s heritage, it’s a style evolution we didn’t know we needed.
For us at Casper Magazine, attending this event was more than just a peek into the collection—it was a chance to feel the story behind the collaboration, and we’re thrilled to share it with you. Trust us, this is one you need to experience for yourself. Head in-store now to explore the magic.
Fashion isn’t just about what we wear—it’s about the stories we tell. Patou and Onitsuka Tiger share a deep respect for their rich heritages while keeping a firm eye on the future. This collection feels alive, vibrant, and relevant, seamlessly blending timeless elegance with contemporary flair.
The standout pieces in the collection include bold reinterpretations of Onitsuka Tiger’s iconic designs. The reimagined MEXICO 66, with its pink-and-black palette and whimsical tiger charm, stands out as a playful yet sophisticated choice. Meanwhile, the MEXICO 66 BALLERINA, inspired by dance, strikes the perfect balance between strength and grace. These shoes aren’t just footwear—they’re statements waiting to be made.
The Melbourne event was just the beginning. From November 20 to December 22, London’s Onitsuka Tiger flagship store on Regent Street will host L’Appartement Patou Tiger, an immersive space where Parisian and Tokyoite styles collide. The whimsical apartment-inspired setup celebrates the collection’s duality, offering a visual feast for visitors.
Reservations are now open at the event page.
At a time when trends come and go, this collaboration reminds us of the beauty of balance—between innovation and legacy, whimsy and sophistication, and cultures worlds apart yet harmoniously aligned. The Patou x Onitsuka Tiger collection isn’t just about fashion; it’s about reinterpreting timelessness with a playful twist.
Here at Casper Magazine, we’re inspired by how this collaboration breathes new life into iconic designs while maintaining their authenticity. It’s fresh yet familiar, bold yet wearable—everything great fashion should be.
From Melbourne’s vibrant unveiling to London’s immersive celebration, this collaboration invites you to step boldly into a new era of style. Whether you’re drawn to the sleek charm of the MEXICO 66 or the elegant silhouette of the Ballerina, each piece in this collection is designed to turn heads and spark conversations.
Melbourne readers, if you missed the launch, don’t worry—you can still see the collection in-store at Emporium. For everyone else, explore the collection starting November 20, online or in stores across 15 regions via the official site.
Discover the Patou x Onitsuka Tiger collection in stores across 15 regions or online at onitsukatiger.com starting November 20. If you find yourself in London, don’t miss L’Appartement Patou Tiger, an immersive experience blending fashion, art, and imagination at the Onitsuka Tiger Regent Street flagship store. Running from November 20 to December 22, 2024, this one-of-a-kind event promises to celebrate the fusion of Parisian and Japanese style in spectacular fashion.
Event Details
Reserve your spot now and step into a world where style tells a story worth sharing.
As the holiday lights twinkle, Casper Magazine invites you to sparkle with a twist. Your impeccable taste and loyalty have been the pièce de résistance in our journey of showcasing the crème de la crème of conscious living and avant-garde design.
This season, why settle for the same old carols and clichés? Let’s waltz into a world where sustainability meets style, and innovation dances with daring. Our curated selection of stories and brands is the perfect accessory to your discerning palette.
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So, pop the champagne and raise a toast to a holiday season filled with more than just good cheer. Here’s to a new year of turning heads and challenging norms, together.
The Casper Magazine Team ❤️
