In 1949, Kihachiro Onitsuka established Onitsuka Shokai, a brand driven by a vision to inspire and empower youth. Now, as Onitsuka Tiger celebrates its 75th anniversary in 2024, the brand continues to honour its heritage while looking forward to the future. To mark this milestone, Onitsuka Tiger is hosting immersive events in two of the world's most vibrant cities—Paris and Tokyo.
Hôtel Onitsuka Tiger: A Parisian Experience
One of the most anticipated events is the "Hôtel Onitsuka Tiger," set to take place on the iconic Champs-Élysées in Paris. This event will be housed in a historic 18th-century building, usually inaccessible to the public, but now transformed into a cultural hub for the celebration. This temporary hotel will not just be a visual spectacle but a multi-sensory journey through the world of Onitsuka Tiger.
Opening from 22nd July to 17th August 2024, Hôtel Onitsuka Tiger will feature a range of experiences that blend fashion, cuisine, art, and music. Guests can indulge in Japanese culinary delights at the YELLOW TIGER CAFÉ, curated by Michelin-starred chef Yoji Tokuyoshi. The café promises a fusion of traditional Japanese flavours with a modern twist, embodying the essence of Onitsuka Tiger's innovative spirit.
Art and music are at the heart of this celebration. Grammy Award-winning pianist Yuja Wang will perform pieces inspired by Onitsuka Tiger's rich history and bright future. Yuja is celebrated for her charismatic artistry, emotional honesty, and captivating stage presence, performing with the world's most venerated conductors, musicians, and ensembles.
Multi-talented musician Maïa Barouh, a Japanese-French singer-songwriter, flutist, and multi-instrumentalist born in Tokyo and raised in Paris, will navigate a diverse array of local artists. Her daringly distinct music blends genres that transcend conventional imagination, from Japanese folk melodies to French rap, flute improvisations to electro, and groove to pop.
Emerging artist Yutaro Inagaki, born in 1998 and currently living in London, will establish a studio within the hotel, offering visitors a live art experience that captures the brand's ongoing evolution. His distinctive style, fusing Japanese culture with his personal touch and influenced by Western art, has garnered a dedicated fan base well-versed in the art.
The immersive event will also feature exhibitions showcasing archival shoes, tracing the brand's journey over the past 75 years. A special photo exhibition will highlight key moments and designs, while installations inspired by Kihachiro Onitsuka’s original vision will offer insights into the brand’s founding philosophy. Every detail, from the exterior to the interior decor, will be infused with Onitsuka Tiger's iconic Tiger Yellow, creating a cohesive and immersive environment.
To reserve your Hotel Onitsuka experince click onitsukatiger.superbexperience.com
A Tokyo Tribute: Celebrating Heritage and Innovation
Simultaneously, Tokyo will host its own Onitsuka Tiger 75th Anniversary Event, running from 9th August to 25th August 2024. This event will take place in the bustling district of Shibuya, a fitting location given the brand’s deep roots in Japanese culture and its global influence.
The Tokyo celebration will feature a photo exhibition of 75 pairs of archival shoes, each narrating a unique story of innovation and evolution. Visitors will see the shoe that started it all, the game-changers of different eras, and models that helped the brand expand beyond Japan. Additionally, a world premiere exhibit of art pieces inspired by Onitsuka Tiger will be on display, along with a short movie tour of the brand’s stores worldwide, created using cutting-edge XR technology and motion capture.
The event will also unveil five new anniversary items, offering a modern reinterpretation of classic designs. These pieces will be the first glimpse into Onitsuka Tiger's vision for the future, blending heritage with contemporary aesthetics.
A Legacy of Innovation and Style
Onitsuka Tiger’s journey from a small company to a global brand is a testament to its commitment to quality, innovation, and cultural significance. The brand's products, known for their unique blend of comfort and style, have become synonymous with both athletic excellence and fashion-forward thinking. Each collection reflects the brand's dedication to craftsmanship and attention to detail, catering to those who seek a "new luxury."
As Onitsuka Tiger looks ahead to its 100th anniversary, the brand remains rooted in its founding principles while continuously pushing the boundaries of design and technology. The 75th anniversary events in Paris and Tokyo are not just celebrations of the past but a declaration of the brand’s future aspirations. Through these immersive experiences, Onitsuka Tiger invites fans and newcomers alike to explore its rich heritage and join in the journey towards a bright and innovative future.
For more information and to reserve your spot at these exclusive events, click HERE or go to the Onitsuka Tiger official website HERE and follow their social media channels for updates.
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