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Today, I want to take you on a different kind of gold rush—one that isn’t about pickaxes and panning, but about knowledge, empowerment, and securing your financial future.
It’s become increasingly clear that for the world to truly stabilise, we may need to restore our faith in something tangible—something timeless. For over 6,000 years, gold has symbolised stability, wealth, and trust. And yet, so many women have been left out of the conversation around gold investing, despite often being the primary decision-makers in their households.
Why? Because the world of investing—especially in precious metals—has historically felt like a closed club. And when we combine that with a cultural conditioning that hasn’t always championed financial autonomy for women, the hesitation makes sense.
But here’s the truth: gold isn’t just for the ultra-rich. It’s a smart, accessible, and empowering investment option that can help women protect their wealth and build their futures. I spoke with Carmelle Pavan, General Manager of As Good As Gold Australia and a leading voice in this space, to unpack the myths and share why now is the time to consider adding gold to your portfolio.
"For centuries, gold has backed the strength of global currencies—and today, it remains one of the few assets that truly hold their value. Yet many women haven’t been exposed to its potential, despite making the majority of family financial decisions," says Carmelle.
One of the biggest barriers? Outdated myths:
Gold isn’t just a shiny asset—it’s a reliable one. As Carmelle explains, "Gold offers stability, diversification, and protection in uncertain times. It holds its purchasing power and acts as a hedge against inflation and currency shifts."
This matters even more for women, who often experience career breaks, income gaps, or longer life spans. Gold’s liquidity also means it can be easily sold if needed—something not always true of stocks or property.
"We need to be able to fund quality of life well into our later years," she says. "Gold gives us a reliable tool to do that."
One of the biggest misconceptions is that gold is only for the wealthy. "You can start with as little as $185 for a 1-gram bar of gold, or just $9 for a small silver piece," says Carmelle.
Start small and educate yourself. Look for:
Avoid deals that seem too good to be true—genuine bullion is never heavily discounted.
Adding gold to your investment mix isn’t just smart—it’s strategic. "Gold balances risk by protecting your portfolio when markets dip or inflation rises," explains Carmelle.
Because gold isn’t tied to the same market forces as shares or property, it helps create a financial cushion. And with demand rising, its long-term value is only strengthening.
Selling is straightforward, too—many dealers, like As Good As Gold, buy back bullion and offer cash payments or bank transfers.
Carmelle notes that gold is in a major bull run, having jumped by around 40% over the past 14 months. But it’s not just about price—it’s about momentum and opportunity.
Here are some key trends to keep an eye on:
If there’s one takeaway, it’s this: you don’t have to be a millionaire—or a finance expert—to start investing in gold. What you do need is a bit of curiosity, the right support, and a willingness to take control of your financial future.
As Good As Gold Australia has made it their mission to simplify gold and silver investing, especially for women. Whether you want to vault your metals securely or have them delivered discreetly, their team is here to help.
Ready to explore your options? Visit asgoodasgoldaus.com.au or head to As Good As Gold Women for videos and stories from real women investors.
Words by Maria Ugrinovski, in conversation with Carmelle Pavan – General Manager (VIC) at As Good As Gold Australia, one of the country’s top bullion dealers.
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