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At the heart of Milan’s cultural landscape, 10 Corso Como presents The Waves, an exhibition that transcends fashion’s traditional boundaries, capturing its restless, ever-evolving nature. Just as Virginia Woolf’s The Waves explores time as a continuous, fluid force, this curated installation weaves together the work of five radical designers—ALL-IN, Duran Lantink, Hodakova, Vaquera, and Zomer—each riding the crest of reinvention.
Fashion, much like the ocean, never stands still. It recycles, reinvents, and redefines itself, pulling fragments of the past into the present and pushing forward into the unknown. As curator Alessio de’ Navasques explains, “The collections of the selected designers seem to return to the past and transport it into the modern day, in that infinite rhythm of quotations and references that fashion succeeds in molding through what the German philosopher Walter Benjamin defined as the tiger’s leap: the constant capacity of the creative process for reinvention.”
This cyclical motion is palpable in each collection. ALL-IN, founded by Benjamin Barron and Bror August Vestbø, embodies this ethos through a process of recontextualization—garments reborn in new, unplaceable forms, dissolving the rigid constraints of past and present. Similarly, Hodakova, the Stockholm-based brand by Ellen Hodakova Larsson, stitches time together, transforming discarded materials into luxury pieces that preserve history while creating something entirely new.
The idea of perpetual transformation extends into identity itself. Duran Lantink challenges the structures of gender and body through his experimental designs, while his Sistaaz of the Castle project—on display at the exhibition—stands as a powerful testament to fashion’s ability to empower and give voice to the marginalised. Vaquera, the New York-based collective redefining fashion as performance, takes this concept even further, turning escapism into an art form that dismantles beauty norms and reconstructs them on its own terms.
Meanwhile, Paris-based label zomer, founded by Danial Aitouganov and Imruh Asha, embodies the dreamlike quality of Woolf’s The Waves through instinctive, dramatic silhouettes. Their approach to textiles, layering disparate elements to create a surreal yet cohesive vision, mirrors the way Woolf’s novel stitches together fragmented monologues into a singular, poetic whole.
At The Waves, these designers are more than just creators—they are conduits of time, bridging past and future in a space where craftsmanship, sustainability, and radical imagination collide. The exhibition, running from March 2–30, 2025, is not just a showcase; it is an invitation to step into fashion’s endless rhythm, to witness the motion of reinvention in real time.
As Tiziana Fausti, the visionary behind 10 Corso Como, describes, “The Waves focuses on five new fashion protagonists in a special, polyphonic tale, where alongside their respective identities, a new sense of time stands out, moving between past and future.”
Fashion does not exist in isolation—it moves, it reshapes, it returns. And at 10 Corso Como, it is not just seen but felt, like the pull of the tide.
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The Casper Magazine Team ❤️
