The Rise of Minimalist Fashion

There’s a quiet revolution happening in fashion—a shift towards clothing that feels less about fleeting trends and more about intention. This new wave of brands is redefining how we dress, focusing on the harmony of design and material, creating garments that resonate deeply with those who wear them. For me, fashion has always been about more than just how it looks. It’s about how it makes you feel every time you put it on.

ROHE-A Moment's Pause Collection

Take Rohe, a brand built on the idea of blending disciplines to create something truly modern. Founders Marieke Meulendijks and Liesbeth Sterkenburg have an instinct for designing clothes that are as versatile as they are polished. Their approach brings an understated complexity to every piece—wearable, yes, but quietly striking in its sophistication.

Armarium is another name that comes to mind. Their latest collection was a masterclass in elegance meeting ease, showing that sophistication doesn’t need to compromise on comfort. These are clothes that you move in, live in, and still look impeccably put together.

Then there’s Phoebe Philo, whose work has always had a way of making the ordinary feel extraordinary. Her designs are bold without shouting, modern without losing their sense of permanence. She has perfected that elusive balance between edge and longevity—pieces that make you stand taller, feel more confident, and carry a quiet allure.

Closer to home, Australian designers are also making their mark on this new era of considered fashion. Silk Laundry has become a go-to for me with their beautifully cut silk trousers—pieces that skim and flatter every silhouette. They’re effortlessly versatile, equally striking with a chunky knit or a matching silk camisole. It’s the kind of design that makes you wonder why you ever wore anything else.

Another standout is Esse Studios, a label that feels grounded in its approach to luxury. Their minimalist aesthetic, often inspired by the Australian landscape, offers contemporary designs with a quiet confidence. Their focus on impeccable quality and restraint speaks volumes in a world oversaturated with excess.

What draws me to these brands isn’t just their aesthetic appeal but the values they represent. By using organic materials like silk, cotton, and wool, they create clothing that is as enduring as it is beautiful. Designing with the seasons in mind, they craft pieces that transition seamlessly, reducing waste and eliminating overproduction. These collections aren’t about keeping up—they’re about slowing down, investing in something meaningful, and enjoying the experience of dressing well.

Fashion, at its best, should respect the person wearing it and the world it inhabits. These brands remind us that clothing can be something we turn to again and again, not because it’s easy, but because it’s just right.

by
Maria Ugrinovski

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The Rise of Minimalist Fashion