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The future of fashion is here, and it’s looking through a cyber-lens. Gentle Monster, the South Korean eyewear brand synonymous with avant-garde aesthetics, has unveiled its first store in Italy at the iconic 10·Corso·Como. The opening coincides with the debut of its third collaboration with Maison Margiela, a partnership that challenges traditional design and redefines eyewear as an art form. This collection is more than just an accessory—it is an exploration of identity, a deliberate act of self-expression that reflects the evolution of fashion culture itself.
Maison Margiela, with its roots in deconstructionist fashion, has always been a house that thrives on duality—old and new, refined and raw, classic and disruptive. Gentle Monster, on the other hand, has emerged as a disruptor in the eyewear industry, pushing boundaries with experimental shapes and conceptual storytelling. Together, they have created a collection that balances classicism with futurism, merging minimalist silhouettes with industrial elements like cable temples and metallic finishes, all punctuated by Margiela’s signature four white stitches.
Eyewear has transcended its functional role to become a symbol of persona. A statement piece. A conversation starter. It carries an innate sense of mystery—who is behind those lenses? What is their story? The right pair of sunglasses doesn’t just complete a look; it transforms it, adding an edge of enigma, an element of control. In my own experience, the perfect eyewear has the power to shift an entire outfit, turning simplicity into sophistication with a single accessory.
As fashion culture continues to evolve, so too do our choices as conscious consumers. Today’s style isn’t just about what looks good—it’s about what resonates, what aligns with our values, and what allows us to engage with fashion on a deeper, more artistic level. This collaboration between Gentle Monster and Maison Margiela speaks to that deliberate intent, offering designs that feel both archival and futuristic, familiar yet unexpected.
The opening of the Milan flagship at 10·Corso·Como is a fitting setting for such an intersection of past and future, art and utility. A place where fashion is more than clothing—it is a curated experience, an ongoing dialogue between wearer and world. With this collection, eyewear is no longer a mere addition to an outfit—it is a bridge between identities, a way of seeing and being seen. The future of self-expression is here, and it’s looking through a new lens.
Explore more:
10·Corso·ComoGentle Monster x Maison Margiela CollaborationGentle Monster on Instagram
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