An independent digital magazine produced in Melbourne, Australia.
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November 22, 2023
Elegance Redefined with FLATIRON
Step into the world of FLATIRON, nestled in the heart of Kew at 72 Willsmere Road – a sartorial haven where Australian charm meets contemporary fashion. Conceived by the creative sister duo, Pen and Sam, FLATIRON transcends being just a label; it's a tribute to the Australian ethos, weaving the country's raw beauty into every garment since 2016. Their credo? To distill design to its essence and re-envision tailoring, creating pieces that are both a nod to nature and a salute to sophistication. Their vision? To curate a collection that defies the tick-tock of the trend clock, crafting pieces that are as enduring as they are versatile, for those who dress not just to impress, but to express.
Each collection stands as a testament to timeless versatility, meticulously crafted by Melbourne's finest artisans. My fascination with FLATIRON stems from a myriad of elements – the embrace of natural, breathable fabrics, the meticulous precision in their tailoring, and the exclusivity of their limited runs, making each piece a rare gem. Designed to meld effortlessly into any wardrobe, their creations offer a blend of understated elegance and modern flair, featuring nuanced prints, intelligent gathering, and contemporary spins on classic French cuffs, all while catering to Melbourne’s capricious climate.
So, why not embark on an exquisite journey with FLATIRON? Delve into a world where elegance, craftsmanship, and distinct Australian character converge. This isn't just fashion; it's an exploration of style waiting to be discovered.
Maria Ugrinovski, Editor-in-Chief
A fusion of Australian spirit and contemporary elegance, meticulously crafted by Melbourne's artisanal hands for a wardrobe transcending time and trends.
