February 8, 2024

Celebrate Love with Saint Laurent's "Heart of Gold"

Valentine's Essence: Love & Luxury with Saint Laurent's Heart of Gold

This Valentine's season, Saint Laurent invites you to delve into the essence of love and luxury with its exclusive "Heart of Gold" campaign. Curated by the visionary Anthony Vaccarello, this special selection is a testament to the brand's commitment to blending modernity with timeless elegance.

Saint Laurent is proud to introduce an array of new lifestyle products through prestigious collaborations. In partnership with Dutch manufacturer Miniot, a limited edition of the brushed aluminum 'Wheel' turntable is set to redefine music listening experiences with its exquisite design. Adding a touch of nostalgia, the collaboration with Neolegend brings to the forefront an exclusive cocktail table arcade machine. This unique piece marries minimalist aesthetics with the cherished retro games of the 80s, promising to be a collector's delight.

The campaign also celebrates the art of photography with the release of a new book dedicated to the legendary French photographer Jeanloup Sieff. Published by Saint Laurent Rive Droite Editions, this tome is a homage to Sieff's profound impact on the world of photography and an essential addition to the collections of art enthusiasts.

In the spirit of Valentine's, "Heart of Gold" features an exquisite range of handbags and leather goods. From the supple allure of the 5 à 7 bag to the expansive elegance of the Icare maxi shopping bag, each piece is a symbol of love's grandeur. The Calypso, Gaby mini vanity, and the 37 bucket, now in a charming micro size, complete the handbag selection, offering something for every taste and occasion.

Beyond fashion, the campaign extends into lifestyle products, including an iPhone case with a chic chain strap, vintage-inspired t-shirts, a versatile tote bag, and a collection of vintage bracelets and earrings. Each item reflects Saint Laurent's iconic style, making them perfect gifts for the season of love.

Discover these treasures and more at Saint Laurent Rive Droite in Los Angeles and online at YSL.COM. Embrace the "Heart of Gold" campaign and let Saint Laurent add a touch of golden luxury to your Valentine's celebrations.

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